Marketing & SEO Notes
Running log of search engine optimization, answer engine optimization, and marketing changes applied to the platform.
Change Log
Comprehensive SEO & AEO Overhaul
- ✓Added Open Graph meta tags (og:title, og:description, og:image, og:url, og:type) to root layout
- ✓Added Twitter card meta tags for social sharing optimization
- ✓Set canonical URLs to prevent duplicate content issues
- ✓Added viewport and theme-color meta tags
- ✓Created XML sitemap (public/sitemap.xml) with all 30+ pages, priorities, and changefreq values
- ✓Created robots.txt with proper crawl directives and sitemap reference
- ✓Added sitemap link in footer for search engine discovery
- ✓Implemented structured data (JSON-LD) on homepage (Organization schema)
- ✓Implemented structured data (JSON-LD) on books page (Book schema for each book)
- ✓Implemented structured data (JSON-LD) on courses page (Course schema for featured courses)
- ✓Added unique metadata (title, description, keywords) to every major page
- ✓Added individual metadata to all 15 quiz pages via layout files
- ✓Downloaded and self-hosted book cover images with SEO-friendly filenames
- ✓Added descriptive alt tags to all book images with relevant keywords
- ✓Replaced placeholder icons with actual book cover images on /books page
Image SEO Optimization
- ✓Downloaded book images from krystalorecrews.com/books
- ✓Renamed images with SEO-friendly keywords: road-to-resilience-book-cover.png, leave-no-milspouse-behind-book-cover.png, krystal-clear-life-planner.png
- ✓Added comprehensive alt tags with target keywords on all images
- ✓Self-hosted images for faster loading and better SEO control
SEO Best Practices Applied
Unique Title Tags
Every page has a unique, descriptive title under 60 characters with primary keywords front-loaded.
Meta Descriptions
Compelling descriptions under 160 characters with calls-to-action and target keywords for each page.
Structured Data
JSON-LD schema markup for Organization, Book, and Course types to enhance rich snippets in search results.
Open Graph & Twitter Cards
Social meta tags ensure attractive previews when pages are shared on social media platforms.
XML Sitemap
Comprehensive sitemap listing all public pages with priority weighting and update frequency hints.
Canonical URLs
Canonical tags prevent duplicate content issues and consolidate page authority.
Image Optimization
SEO-friendly filenames, descriptive alt tags, and self-hosted images for performance and crawlability.
Robots.txt
Proper crawl directives to guide search engines and prevent indexing of admin/dashboard pages.
AEO (Answer Engine Optimization)
AEO focuses on optimizing content for AI-powered answer engines like ChatGPT, Google AI Overviews, and Perplexity. These systems extract and cite authoritative, well-structured content.
Question-Answer Format
Quiz pages naturally create Q&A content that AI answer engines can extract and cite.
Structured Data for AI
JSON-LD helps AI systems understand entity relationships (Organization, Person, Book, Course).
Topical Authority
Deep content on coaching, leadership, fitness, and mental health establishes domain expertise.
Entity Optimization
Consistent NAP (Name, Address, Profile) data across structured data and social profiles.
Conversational Keywords
Page descriptions written in natural language that matches how people ask AI assistants questions.
Content Freshness
Regular updates to sitemap lastmod dates and marketing notes signal active, maintained content.